fair AI

We seek to ensure that the applications of AI technology lead to fair results.

This means that they should not lead to discriminatory impacts on people in relation to race, ethnic origin, religion, gender, sexual orientation, disability or any other personal condition.

We will apply technology to minimize the likelihood that the training data sets we use create or reinforce unfair bias or discrimination.

We will apply technology to minimize the likelihood that the training data sets we use create or reinforce unfair bias or discrimination.

We will apply technology to minimize the likelihood that the training data sets we use create or reinforce unfair bias or discrimination.

We are concerned about the potential use of AI for the creation or spreading of fake news, technology addiction, and the potential reinforcement of societal bias in algorithms in general.

When processing personal data, according to Telefónica’s privacy policy, we will at all times comply with the principles of lawfulness, fairness and transparency, data minimisation, accuracy, storage limitation, integrity and confidentiality.