Safe and Ethical AI (SEA) Platform Network · Linking Artificial Intelligence Principles (LAIP)

5. Respect for Fairness

In its utilization of AI, Sony will respect diversity, in areas such as ethnicity, culture, region, religion and beliefs, and human rights of its customers and other stakeholders without any discrimination while striving to contribute to the resolution of social problems through its activities in its own and related industries.

Principle: Sony Group AI Ethics Guidelines, Sep 25, 2018

Published by Sony Group

Related Principles

Chapter 1. General Principles

　　1. This set of norms aims to integrate ethics into the entire life cycle of AI, to promote fairness, justice, harmony, safety and security, and to avoid issues such as prejudice, discrimination, privacy and information leakage. 　　2. This set of norms applies to natural persons, legal persons, and other related organizations engaged in related activities such as management, research and development, supply, and use of AI. (1) The management activities mainly refer to strategic planning, formulation and implementation of policies, laws, regulations, and technical standards, resource allocation, supervision and inspection, etc. (2) The research and development activities mainly refer to scientific research, technology development, product development, etc. related to AI. (3) The supply activities mainly refer to the production, operation, and sales of AI products and services. (4) The use activities mainly refer to the procurement, consumption, and manipulation of AI products and services. 　　3. Various activities of AI shall abide by the following fundamental ethical norms. (1) Enhancing the well being of humankind. Adhere to the people oriented vision, abide by the common values of humankind, respect human rights and the fundamental interests of humankind, and abide by national and regional ethical norms. Adhere to the priority of public interests, promote human machine harmony, improve people’s livelihood, enhance the sense of happiness, promote the sustainable development of economy, society and ecology, and jointly build a human community with a shared future. (2) Promoting fairness and justice. Adhere to shared benefits and inclusivity, effectively protect the legitimate rights and interests of all relevant stakeholders, promote fair sharing of the benefits of AI in the whole society, and promote social fairness and justice, and equal opportunities. When providing AI products and services, we should fully respect and help vulnerable groups and underrepresented groups, and provide corresponding alternatives as needed. (3) Protecting privacy and security. Fully respect the rights of personal information, to know, and to consent, etc., handle personal information, protect personal privacy and data security in accordance with the principles of lawfulness, justifiability, necessity, and integrity, do no harm to the legitimate rights of personal data, must not illegally collect and use personal information by stealing, tampering, or leaking, etc., and must not infringe on the rights of personal privacy. (4) Ensuring controllability and trustworthiness. Ensure that humans have the full power for decision making, the rights to choose whether to accept the services provided by AI, the rights to withdraw from the interaction with AI at any time, and the rights to suspend the operation of AI systems at any time, and ensure that AI is always under meaningful human control. (5) Strengthening accountability. Adhere that human beings are the ultimate liable subjects. Clarify the responsibilities of all relevant stakeholders, comprehensively enhance the awareness of responsibility, introspect and self discipline in the entire life cycle of AI. Establish an accountability mechanism in AI related activities, and do not evade liability reviews and do not escape from responsibilities. (6) Improving ethical literacy. Actively learn and popularize knowledge related to AI ethics, objectively understand ethical issues, and do not underestimate or exaggerate ethical risks. Actively carry out or participate in the discussions on the ethical issues of AI, deeply promote the practice of AI ethics and governance, and improve the ability to respond to related issues. 　　4. The ethical norms that should be followed in specific activities related to AI include the norms of management, the norms of research and development, the norms of supply, and the norms of use.

Published by National Governance Committee for the New Generation Artificial Intelligence, China in Ethical Norms for the New Generation Artificial Intelligence, Sep 25, 2021

· 1. THE MAIN PRIORITY OF THE DEVELOPMENT OF AI TECHNOLOGIES IS PROTECTING THE INTERESTS AND RIGHTS OF HUMAN BEINGS COLLECTIVELY AND AS INDIVIDUALS

1.1. Human centered and humanistic approach. In the development of AI technologies, the rights and freedoms of the individual should be given the greatest value. AI technologies developed by AI Actors should promote or not hinder the realization of humans’ capabilities to achieve harmony in social, economic and spiritual spheres, as well as in the highest self fulfillment of human beings. They should take into account key values such as the preservation and development of human cognitive abilities and creative potential; the preservation of moral, spiritual and cultural values; the promotion of cultural and linguistic diversity and identity; and the preservation of traditions and the foundations of nations, peoples and ethnic and social groups. A human centered and humanistic approach is the basic ethical principle and central criterion for assessing the ethical behavior of AI Actors, which are listed in the section 2 of this Code. 1.2. Respect for human autonomy and freedom of will. AI Actors should take all necessary measures to preserve the autonomy and free will of a human‘s decision making ability, the right to choose, and, in general, the intellectual abilities of a human as an intrinsic value and a system forming factor of modern civilization. AI Actors should, during AIS creation, assess the possible negative consequences for the development of human cognitive abilities and prevent the development of AIS that purposefully cause such consequences. 1.3. Compliance with the law. AI Actors must know and comply with the provisions of the legislation of the Russian Federation in all areas of their activities and at all stages of the creation, development and use of AI technologies, including in matters of the legal responsibility of AI Actors. 1.4. Non discrimination. To ensure fairness and non discrimination, AI Actors should take measures to verify that the algorithms, datasets and processing methods for machine learning that are used to group and or classify data concerning individuals or groups do not intentionally discriminate. AI Actors are encouraged to create and apply methods and software solutions that identify and prevent discrimination based on race, nationality, gender, political views, religious beliefs, age, social and economic status, or information about private life. (At the same time, cannot be considered as discrimination rules, which are explicitly declared by an AI Actor for functioning or the application of AIS for the different groups of users, with such factors taken into account for segmentation) 1.5. Assessment of risks and humanitarian impact. AI Actors are encouraged to assess the potential risks of using an AIS, including the social consequences for individuals, society and the state, as well as the humanitarian impact of the AIS on human rights and freedoms at different stages, including during the formation and use of datasets. AI Actors should also carry out long term monitoring of the manifestations of such risks and take into account the complexity of the behavior of AIS during risk assessment, including the relationship and the interdependence of processes in the AIS’s life cycle. For critical applications of the AIS, in special cases, it is encouraged that a risk assessment be conducted through the involvement of a neutral third party or authorized official body when to do so would not harm the performance and information security of the AIS and would ensure the protection of the intellectual property and trade secrets of the developer.

Published by AI Alliance Russia in Artificial Intelligence Code of Ethics, Oct 26, 2021

· 1. THE KEY PRIORITY OF AI TECHNOLOGIES DEVELOPMENT IS PROTECTION OF THE INTERESTS AND RIGHTS OF HUMAN BEINGS AT LARGE AND EVERY PERSON IN PARTICULAR

1.1. Human centered and humanistic approach. Human rights and freedoms and the human as such must be treated as the greatest value in the process of AI technologies development. AI technologies developed by Actors should promote or not hinder the full realization of all human capabilities to achieve harmony in social, economic and spiritual spheres, as well as the highest self fulfillment of human beings. AI Actors should regard core values such as the preservation and development of human cognitive abilities and creative potential; the preservation of moral, spiritual and cultural values; the promotion of cultural and linguistic diversity and identity; and the preservation of traditions and the foundations of nations, peoples, ethnic and social groups. A human centered and humanistic approach is the basic ethical principle and central criterion for assessing the ethical behavior of AI Actors listed in Section 2 of this Code. 1.2. Recognition of autonomy and free will of human. AI Actors should take necessary measures to preserve the autonomy and free will of human in the process of decision making, their right to choose, as well as preserve human intellectual abilities in general as an intrinsic value and a system forming factor of modern civilization. AI Actors should forecast possible negative consequences for the development of human cognitive abilities at the earliest stages of AI systems creation and refrain from the development of AI systems that purposefully cause such consequences. 1.3. Compliance with the law. AI Actors must know and comply with the provisions of the national legislation in all areas of their activities and at all stages of creation, integration and use of AI technologies, i.a. in the sphere of legal responsibility of AI Actors. 1.4. Non discrimination. To ensure fairness and non discrimination, AI Actors should take measures to verify that the algorithms, datasets and processing methods for machine learning that are used to group and or classify data that concern individuals or groups do not entail intentional discrimination. AI Actors are encouraged to create and apply methods and software solutions that identify and prevent discrimination manifestations based on race, nationality, gender, political views, religious beliefs, age, social and economic status, or information about private life (at the same time, the rules of functioning or application of AI systems for different groups of users wherein such factors are taken into account for user segmentation, which are explicitly declared by an AI Actor, cannot be defined as discrimination). 1.5. Assessment of risks and humanitarian impact. AI Actors are encouraged to: • assess the potential risks of the use of an AI system, including social consequences for individuals, society and the state, as well as the humanitarian impact of an AI system on human rights and freedoms at different stages of its life cycle, i.a. during the formation and use of datasets; • monitor the manifestations of such risks in the long term; • take into account the complexity of AI systems’ actions, including interconnection and interdependence of processes in the AI systems’ life cycle, during risk assessment. In special cases concerning critical applications of an AI system it is encouraged that risk assessment be conducted with the involvement of a neutral third party or authorized official body given that it does not harm the performance and information security of the AI system and ensures the protection of the intellectual property and trade secrets of the developer.

Published by AI Alliance Russia in AI Ethics Code (revised version), Oct 21, 2022 (unconfirmed)

· Ensuring diversity and inclusiveness

19. Respect, protection and promotion of diversity and inclusiveness should be ensured throughout the life cycle of AI systems, consistent with international law, including human rights law. This may be done by promoting active participation of all individuals or groups regardless of race, colour, descent, gender, age, language, religion, political opinion, national origin, ethnic origin, social origin, economic or social condition of birth, or disability and any other grounds. 20. The scope of lifestyle choices, beliefs, opinions, expressions or personal experiences, including the optional use of AI systems and the co design of these architectures should not be restricted during any phase of the life cycle of AI systems. 21. Furthermore, efforts, including international cooperation, should be made to overcome, and never take advantage of, the lack of necessary technological infrastructure, education and skills, as well as legal frameworks, particularly in LMICs, LDCs, LLDCs and SIDS, affecting communities.

Published by The United Nations Educational, Scientific and Cultural Organization (UNESCO) in The Recommendation on the Ethics of Artificial Intelligence, Nov 24, 2021

· Fairness and non discrimination

28. AI actors should promote social justice and safeguard fairness and non discrimination of any kind in compliance with international law. This implies an inclusive approach to ensuring that the benefits of AI technologies are available and accessible to all, taking into consideration the specific needs of different age groups, cultural systems, different language groups, persons with disabilities, girls and women, and disadvantaged, marginalized and vulnerable people or people in vulnerable situations. Member States should work to promote inclusive access for all, including local communities, to AI systems with locally relevant content and services, and with respect for multilingualism and cultural diversity. Member States should work to tackle digital divides and ensure inclusive access to and participation in the development of AI. At the national level, Member States should promote equity between rural and urban areas, and among all persons regardless of race, colour, descent, gender, age, language, religion, political opinion, national origin, ethnic origin, social origin, economic or social condition of birth, or disability and any other grounds, in terms of access to and participation in the AI system life cycle. At the international level, the most technologically advanced countries have a responsibility of solidarity with the least advanced to ensure that the benefits of AI technologies are shared such that access to and participation in the AI system life cycle for the latter contributes to a fairer world order with regard to information, communication, culture, education, research and socio economic and political stability. 29. AI actors should make all reasonable efforts to minimize and avoid reinforcing or perpetuating discriminatory or biased applications and outcomes throughout the life cycle of the AI system to ensure fairness of such systems. Effective remedy should be available against discrimination and biased algorithmic determination. 30. Furthermore, digital and knowledge divides within and between countries need to be addressed throughout an AI system life cycle, including in terms of access and quality of access to technology and data, in accordance with relevant national, regional and international legal frameworks, as well as in terms of connectivity, knowledge and skills and meaningful participation of the affected communities, such that every person is treated equitably.

Published by The United Nations Educational, Scientific and Cultural Organization (UNESCO) in The Recommendation on the Ethics of Artificial Intelligence, Nov 24, 2021