3. Make AI Serve People and Planet

This includes codes of ethics for the development, application and use of AI so that throughout their entire operational process, AI systems remain compatible and increase the principles of human dignity, integrity, freedom, privacy and cultural and gender diversity, as well as with fundamental human rights. In addition, AI systems must protect and even improve our planet’s ecosystems and biodiversity.
Principle: Top 10 Principles For Ethical Artificial Intelligence, Dec 11, 2017

Published by UNI Global Union

Related Principles

Human centred values

Throughout their lifecycle, AI systems should respect human rights, diversity, and the autonomy of individuals. This principle aims to ensure that AI systems are aligned with human values. Machines should serve humans, and not the other way around. AI systems should enable an equitable and democratic society by respecting, protecting and promoting human rights, enabling diversity, respecting human freedom and the autonomy of individuals, and protecting the environment. Human rights risks need to be carefully considered, as AI systems can equally enable and hamper such fundamental rights. It’s permissible to interfere with certain human rights where it’s reasonable, necessary and proportionate. All people interacting with AI systems should be able to keep full and effective control over themselves. AI systems should not undermine the democratic process, and should not undertake actions that threaten individual autonomy, like deception, unfair manipulation, unjustified surveillance, and failing to maintain alignment between a disclosed purpose and true action. AI systems should be designed to augment, complement and empower human cognitive, social and cultural skills. Organisations designing, developing, deploying or operating AI systems should ideally hire staff from diverse backgrounds, cultures and disciplines to ensure a wide range of perspectives, and to minimise the risk of missing important considerations only noticeable by some stakeholders.

Published by Department of Industry, Innovation and Science, Australian Government in AI Ethics Principles, Nov 7, 2019

· (1) Human centric

Utilization of AI should not infringe upon fundamental human rights that are guaranteed by the Constitution and international norms. AI should be developed and utilized and implemented in society to expand the abilities of people and to pursue the diverse concepts of happiness of diverse people. In the AI utilized society, it is desirable that we implement appropriate mechanisms of literacy education and promotion of proper uses, so as not to over depend on AI or not to ill manipulate human decisions by exploiting AI. AI can expand human abilities and creativity not only by replacing part of human task but also by assisting human as an advanced instrument. When using AI, people must judge and decide for themselves how to use AI. Appropriate stakeholders involved in the development, provision, and utilization of AI should be responsible for the result of AI utilization, depending on the nature of the issue. In order to avoid creating digital divide and allow all people to reap the benefit of AI regardless of their digital expertise, each stakeholder should take into consideration to user friendliness of the system in the process of AI deployment.

Published by Cabinet Office, Government of Japan in Social Principles of Human-centric AI (Draft), Dec 27, 2018

2. We care.

We act in tune with our company values. Our systems and solutions must subordinate to humandefined rules and laws. Therefore, in addition to our technical requirements, our systems and solutions have to obey the rules and laws that we as Deutsche Telekom, our employees – and human beings as such – follow. AI systems have to meet the same high technical requirements as any other IT system of ours, such as security, robustness, etc. But since AI will be (and already is) a great part of our everyday lives, even guiding us in several areas, AI systems and their usage also have to comply with our company values (Deutsche Telekom’s Guiding Principles and Code of Conduct), ethical values, and societal conventions. We have to make sure of that.

Published by Deutsche Telekom in Deutsche Telekom’s guidelines for artificial intelligence, May 11, 2018

· 6. Respect for (& Enhancement of) Human Autonomy

AI systems should be designed not only to uphold rights, values and principles, but also to protect citizens in all their diversity from governmental and private abuses made possible by AI technology, ensuring a fair distribution of the benefits created by AI technologies, protect and enhance a plurality of human values, and enhance self determination and autonomy of individual users and communities. AI products and services, possibly through "extreme" personalisation approaches, may steer individual choice by potentially manipulative "nudging". At the same time, people are increasingly willing and expected to delegate decisions and actions to machines (e.g. recommender systems, search engines, navigation systems, virtual coaches and personal assistants). Systems that are tasked to help the user, must provide explicit support to the user to promote her his own preferences, and set the limits for system intervention, ensuring that the overall wellbeing of the user as explicitly defined by the user her himself is central to system functionality.

Published by The European Commission’s High-Level Expert Group on Artificial Intelligence in Draft Ethics Guidelines for Trustworthy AI, Dec 18, 2018

· 1.1 Responsible Design and Deployment

We recognize our responsibility to integrate principles into the design of AI technologies, beyond compliance with existing laws. While the potential benefits to people and society are amazing, AI researchers, subject matter experts, and stakeholders should and do spend a great deal of time working to ensure the responsible design and deployment of AI systems. Highly autonomous AI systems must be designed consistent with international conventions that preserve human dignity, rights, and freedoms. As an industry, it is our responsibility to recognize potentials for use and misuse, the implications of such actions, and the responsibility and opportunity to take steps to avoid the reasonably predictable misuse of this technology by committing to ethics by design.

Published by Information Technology Industry Council (ITI) in AI Policy Principles, Oct 24, 2017