Safe and Ethical AI (SEA) Platform Network · Linking Artificial Intelligence Principles (LAIP)

3. Human centric AI

AI should be at the service of society and generate tangible benefits for people. AI systems should always stay under human control and be driven by value based considerations. Telefónica is conscious of the fact that the implementation of AI in our products and services should in no way lead to a negative impact on human rights or the achievement of the UN’s Sustainable Development Goals. We are concerned about the potential use of AI for the creation or spreading of fake news, technology addiction, and the potential reinforcement of societal bias in algorithms in general. We commit to working towards avoiding these tendencies to the extent it is within our realm of control.

Principle: AI Principles of Telefónica, Oct 30, 2018

Published by Telefónica

Related Principles

· (1) Human centric

Utilization of AI should not infringe upon fundamental human rights that are guaranteed by the Constitution and international norms. AI should be developed and utilized and implemented in society to expand the abilities of people and to pursue the diverse concepts of happiness of diverse people. In the AI utilized society, it is desirable that we implement appropriate mechanisms of literacy education and promotion of proper uses, so as not to over depend on AI or not to ill manipulate human decisions by exploiting AI. AI can expand human abilities and creativity not only by replacing part of human task but also by assisting human as an advanced instrument. When using AI, people must judge and decide for themselves how to use AI. Appropriate stakeholders involved in the development, provision, and utilization of AI should be responsible for the result of AI utilization, depending on the nature of the issue. In order to avoid creating digital divide and allow all people to reap the benefit of AI regardless of their digital expertise, each stakeholder should take into consideration to user friendliness of the system in the process of AI deployment.

Published by Cabinet Office, Government of Japan in Social Principles of Human-centric AI, Dec 27, 2018

· (2) Education

In a society premised on AI, we have to eliminate disparities, divisions, or socially weak people. Therefore, policy makers and managers of the enterprises involved in AI must have an accurate understanding of AI, the knowledge for proper use of AI in society and AI ethics, taking into account the complexity of AI and the possibility that AI can be misused intentionally. The AI user should understand the outline of AI and be educated to utilize it properly because AI is much more complicated than the already developed conventional tools. On the other hand, from the viewpoint of AI’s contributions to society, it is important for the developers of AI to learn about the social sciences, business models, and ethics, including normative awareness of norms and wide range of liberal arts not to mention the basis possibly generated by AI. From the above point of view, it is necessary to establish an educational environment that provides AI literacy according to the following principles, equally to every person. In order to get rid of disparity between people having a good knowledge about AI technology and those being weak in it, opportunities for education such as AI literacy are widely provided in early childhood education and primary and secondary education. The opportunities of learning about AI should be provided for the elderly people as well as workforce generation. Our society needs an education scheme by which anyone should be able to learn AI, mathematics, and data science beyond the boundaries of literature and science. Literacy education provides the following contents: 1) Data used by AI are usually contaminated by bias, 2) AI is easy to generate unwanted bias in its use, and 3) The issues of impartiality, fairness, and privacy protection which are inherent to actual use of AI. In a society in which AI is widely used, the educational environment is expected to change from the current unilateral and uniform teaching style to one that matches the interests and skill level of each individual person. Therefore, the society probably shares the view that the education system will change constantly to the above mentioned education style, regardless of the success experience in the educational system of the past. In education, it is especially important to avoid dropouts. For this, it is desirable to introduce an interactive educational environment which fully utilizes AI technologies and allows students to work together to feel a kind accomplishment. In order to develop such an educational environment, it is desirable that companies and citizens work on their own initiative, not to burden administrations and schools (teachers).

Published by Cabinet Office, Government of Japan in Social Principles of Human-centric AI, Dec 27, 2018

· (4) Security

Positive utilization of AI means that many social systems will be automated, and the safety of the systems will be improved. On the other hand, within the scope of today's technologies, it is impossible for AI to respond appropriately to rare events or deliberate attacks. Therefore, there is a new security risk for the use of AI. Society should always be aware of the balance of benefits and risks, and should work to improve social safety and sustainability as a whole. Society must promote broad and deep research and development in AI (from immediate measures to deep understanding), such as the proper evaluation of risks in the utilization of AI and research to reduce risks. Society must also pay attention to risk management, including cybersecurity awareness. Society should always pay attention to sustainability in the use of AI. Society should not, in particular, be uniquely dependent on single AI or a few specified AI.

Published by Cabinet Office, Government of Japan in Social Principles of Human-centric AI, Dec 27, 2018

· 1. THE MAIN PRIORITY OF THE DEVELOPMENT OF AI TECHNOLOGIES IS PROTECTING THE INTERESTS AND RIGHTS OF HUMAN BEINGS COLLECTIVELY AND AS INDIVIDUALS

1.1. Human centered and humanistic approach. In the development of AI technologies, the rights and freedoms of the individual should be given the greatest value. AI technologies developed by AI Actors should promote or not hinder the realization of humans’ capabilities to achieve harmony in social, economic and spiritual spheres, as well as in the highest self fulfillment of human beings. They should take into account key values such as the preservation and development of human cognitive abilities and creative potential; the preservation of moral, spiritual and cultural values; the promotion of cultural and linguistic diversity and identity; and the preservation of traditions and the foundations of nations, peoples and ethnic and social groups. A human centered and humanistic approach is the basic ethical principle and central criterion for assessing the ethical behavior of AI Actors, which are listed in the section 2 of this Code. 1.2. Respect for human autonomy and freedom of will. AI Actors should take all necessary measures to preserve the autonomy and free will of a human‘s decision making ability, the right to choose, and, in general, the intellectual abilities of a human as an intrinsic value and a system forming factor of modern civilization. AI Actors should, during AIS creation, assess the possible negative consequences for the development of human cognitive abilities and prevent the development of AIS that purposefully cause such consequences. 1.3. Compliance with the law. AI Actors must know and comply with the provisions of the legislation of the Russian Federation in all areas of their activities and at all stages of the creation, development and use of AI technologies, including in matters of the legal responsibility of AI Actors. 1.4. Non discrimination. To ensure fairness and non discrimination, AI Actors should take measures to verify that the algorithms, datasets and processing methods for machine learning that are used to group and or classify data concerning individuals or groups do not intentionally discriminate. AI Actors are encouraged to create and apply methods and software solutions that identify and prevent discrimination based on race, nationality, gender, political views, religious beliefs, age, social and economic status, or information about private life. (At the same time, cannot be considered as discrimination rules, which are explicitly declared by an AI Actor for functioning or the application of AIS for the different groups of users, with such factors taken into account for segmentation) 1.5. Assessment of risks and humanitarian impact. AI Actors are encouraged to assess the potential risks of using an AIS, including the social consequences for individuals, society and the state, as well as the humanitarian impact of the AIS on human rights and freedoms at different stages, including during the formation and use of datasets. AI Actors should also carry out long term monitoring of the manifestations of such risks and take into account the complexity of the behavior of AIS during risk assessment, including the relationship and the interdependence of processes in the AIS’s life cycle. For critical applications of the AIS, in special cases, it is encouraged that a risk assessment be conducted through the involvement of a neutral third party or authorized official body when to do so would not harm the performance and information security of the AIS and would ensure the protection of the intellectual property and trade secrets of the developer.

Published by AI Alliance Russia in Artificial Intelligence Code of Ethics, Oct 26, 2021

· 2. NEED FOR CONSCIOUS RESPONSIBILITY WHEN CREATING AND USING AI

2.1. Risk based approach. The level of attention to ethical issues in AI and the nature of the relevant actions of AI Actors should be proportional to the assessment of the level of risk posed by specific technologies and AISs and the interests of individuals and society. Risk level assessment must take into account both the known and possible risks; in this case, the level of probability of threats should be taken into account as well as their possible scale in the short and long term. In the field of AI development, making decisions that are significant to society and the state should be accompanied by scientifically verified and interdisciplinary forecasting of socio economic consequences and risks, as well as by the examination of possible changes in the value and cultural paradigm of the development of society, while taking into account national priorities. In pursuance of this Code, the development and use of an AIS risk assessment methodology is recommended. 2.2. Responsible attitude. AI Actors should have a responsible approach to the aspects of AIS that influence society and citizens at every stage of the AIS life cycle. These include privacy; the ethical, safe and responsible use of personal data; the nature, degree and amount of damage that may follow as a result of the use of the technology and AIS; and the selection and use of companion hardware and software. In this case, the responsibility of the AI Actors must correspond to the nature, degree and amount of damage that may occur as a result of the use of technologies and AIS, while taking into account the role of the AI Actor in the life cycle of AIS, as well as the degree of possible and real impact of a particular AI Actor on causing damage, as well as its size. 2.3. Precautions. When the activities of AI Actors can lead to morally unacceptable consequences for individuals and society, the occurrence of which the corresponding AI Actor can reasonably assume, measures should be taken to prevent or limit the occurrence of such consequences. To assess the moral acceptability of consequences and the possible measures to prevent them, Actors can use the provisions of this Code, including the mechanisms specified in Section 2. 2.4. No harm. AI Actors should not allow use of AI technologies for the purpose of causing harm to human life, the environment and or the health or property of citizens and legal entities. Any application of an AIS capable of purposefully causing harm to the environment, human life or health or the property of citizens and legal entities during any stage, including design, development, testing, implementation or operation, is unacceptable. 2.5. Identification of AI in communication with a human. AI Actors are encouraged to ensure that users are informed of their interactions with the AIS when it affects their rights and critical areas of their lives and to ensure that such interactions can be terminated at the request of the user. 2.6. Data security AI Actors must comply with the legislation of the Russian Federation in the field of personal data and secrets protected by law when using an AIS. Furthermore, they must ensure the protection and protection of personal data processed by an AIS or AI Actors in order to develop and improve the AIS by developing and implementing innovative methods of controlling unauthorized access by third parties to personal data and using high quality and representative datasets from reliable sources and obtained without breaking the law. 2.7. Information security. AI Actors should provide the maximum possible protection against unauthorized interference in the work of the AI by third parties by introducing adequate information security technologies, including the use of internal mechanisms for protecting the AIS from unauthorized interventions and informing users and developers about such interventions. They must also inform users about the rules regarding information security when using the AIS. 2.8. Voluntary certification and Code compliance. AI Actors can implement voluntary certification for the compliance of the developed AI technologies with the standards established by the legislation of the Russian Federation and this Code. AI Actors can create voluntary certification and AIS labeling systems that indicate that these systems have passed voluntary certification procedures and confirm quality standards. 2.9. Control of the recursive self improvement of AISs. AI Actors are encouraged to collaborate in the identification and verification of methods and forms of creating universal ("strong") AIS and the prevention of the possible threats that AIS carry. The use of "strong" AI technologies should be under the control of the state.

Published by AI Alliance Russia in Artificial Intelligence Code of Ethics, Oct 26, 2021